Courtesy of Upslash

If you know how to go about it, promoting your business can cost almost nothing. Reaching customers can take many forms, whether through technology or even person-to-person communication. Therefore, here are a few ways to build your clientele on a budget.

Of course, referrals would be number one because it is quick and easy. Whilst you can go through family and friends. This technique happens all the time, whether you realize it or not, and it can be very trusting depending on who it’s coming from. Asking your friends to tell their family and friends will likely increase your revenue because they are getting suggestions from someone they trust. It may not seem like it’ll go far, but surprisingly, if a customer is referred, there is an 18% chance that they will come back than another customer from other means.

This next one may seem sketchy, but it is helpful for those starting small. The Facebook Marketplace allows you to create ads to promote individuals and help businesses sell locally. Luckily, there are no listing fees, and Facebook won’t take any cuts out of your sales. If your company provides delivery, the shipping cost will be 5% of the sale price. The market has anything you can think of, from nail services and used cars to DIYers. (Do it yourself) This service provides excellent exposure to your brand and fosters one-on-one connections with your consumers.

The majority of people, if not all, who are starting a new business will have some form of social media. And with this comes a bio under your profile name and picture that you could fill out on your website. Many website builders can be used for free, and some even let you create your logo. You don’t have to be tech-savvy to create a website. You simply create a domain name (preferably your business name) and add all your business information: prices, services, availability, reviews, and previously completed products. The most successful websites provide all the information required to prevent customers from contacting them about concerns.

Create a help page with questions you’ve been asked or anticipate being asked. Some small businesses even have their appointments set up through the website, which automatically sends the customer a confirmation email. Now, this is the only one that will cost a little, but it’s from $5 to $10, which is the minimum price. When creating business cards, there are two options: creating them at home or going to a business like Staples or Office Depot. If you already have a printer at home or access to one for free, creating business cards at home can cost about $6 in total. The $6 would count towards the cardstock paper that already comes precut; you just have to separate the card on the ragged lines. If you don’t want to go through the process of printing and separating the cards, Office Depot offers same-day pick-up business cards for $9.99. But once completed, you can put them near cashiers, malls, near books, magazines, waiting rooms, banks, and public bulletin boards.

Unfortunately, there aren’t many opportunities to promote your business without spending money. These four tips will help small enterprises to take a bigger step into becoming more accomplished. But also do not be discouraged if they cannot accommodate start-up costs to build revenue.